Conversions are a common problem with online sales: you can drive leads (traffic) to your site, but you can’t convert them to sales. This leaves you wondering what’s going on, what are you doing wrong, or if there is something wrong with the product or service you are trying to sell. Chances are, there isn’t anything wrong with your product or service; rather, there is a problem with your site and its lead conversion optimization. Optimizing your website for conversion is also much easier to do with a WordPress Website.
Here are 5 tricks to generate more leads from your website and to help you optimize conversions on your leads.
1. Make sure you have a visible and clickable phone number on your mobile site. This is crucial, because at least 80% of the consumers in your market are using their smartphones to shop. When someone shops online using their smartphone, they are 70% likely to take some sort of online action within an hour, so you want to make sure they are able to take action on your product or service. Having a visible and clickable phone number means they can just click or tap the number, and call you to place their order!
2. Remove any unnecessary opt-in fields. No-Risk SEO was able to improve their client conversion by 60.18% by removing opt-in fields that weren’t necessary. People don’t want to fill out a bunch of fields to get information about your product; they want to do as little as possible and get as much information as possible. By removing fields you really don’t need, you will ensure your shoppers are more likely to convert from leads to sales.
3. Have your opt-in form on the landing page, rather than a Call To Action that leads to an opt-in form. If you really want to have your customers opt in to your service or product, make it as easy for them as possible. Every click is a barrier to converting a lead to a sale, so you want to remove as many barriers as you can.
4. Have Testimonials “Above the Fold”. More than 70% of Americans have stated that they look for product reviews before they make a purchase, and nearly 63% of consumers indicate that they are more likely to purchase from a website with product reviews and ratings. Have your testimonials near the top of your site, so people can readily see how great your product is.
5. The More Landing Pages the Better. In a survey of 4,000 lead generation businesses, those businesses with 31 to 40 landing pages generated seven times more leads than those with only 1 to 5 landing pages. Businesses with more than 40 landing pages? Those businesses generated twelve times more sales than businesses with only 1 to 5 landing pages.
These 5 tricks to generate more leads from your website will help you convert your leads into sales, meaning more profit for you. Ignoring these five basics can mean the difference between someone just visiting your site and someone visiting your site and then making a purchase. Remember, too, that you have no more than 8 seconds to grab your consumer’s attention and compel them to purchase your service—after an average of 8 seconds, most visitors will leave a site and move on to another one.
Please leave a comment below if you have any other important tips to generate more leads from a website.
PPC Landing Pages
Great Stuff! Luv the video (doesn’t hurt to have a hot guy featured) but I really appreciate the tips. We do some of those things already, but the idea about the number of landing pages was new. We clearly need to develop more of them. Holy Cow–maybe I can start earning a bit of money now! We have an opt in on our home page, but after seeing this video, I think that we can do it better. We have testimonials, but you have to click to find them. Is it better to perhaps have one testimonial showing and ask visitors to click to see more?
Thanks for the help….you’re terrific!
Hey Darlene, glad to hear these tips have really helped you out and you enjoyed the video. Great question: Is it better to perhaps have one testimonial showing and ask visitors to click to see more?
Yes and No. Tests show that either having them scroll or having at least 2 with the images of your happy clients and a read more button is best. Does this answer your question? Anything else I can help you with?
Thanks, I appreciate the response. It sounds like the best answer is at least two testimonials. I will see if I can find a second one that is relatively short and lively–don’t want to take too much space.
Yes, I completely agree. If you have the opportunity, it makes a big difference to add a picture of your client as well. Best of Luck!
IMO the first tip alone was worth the visit to this site. ..having a clickable phone number on your mobile site …DUH. I feel pretty stupid to have to read this article in order to figure that one out! It makes such good sense…maybe that’s why I missed it. I have to let the other tips sink in for awhile because I am still stunned that I missed out on doing the clickable phone number LOL. At least it is easily fixable and I’ll bet I will see a return from that one fix. I appreciate it very much. I will probably be back for more tips. BTW, I like your simple video style, not flashy, but straight forward and trustworthy.
Thanks Cindy! BTW The best plugin for the call now mobile button is “Call Now Button” if your website is in wordpress. Easy to download and setup. Plus it is FREE!
I have to agree with Cindy–that first tip is gold. The entire video was pretty cool. We do software development and I am not always so happy with the stuff that we do on our own website. (Pretty ironic isn’t it?) We are not as mobile friendly as we need to be. That whole item about eliminating excess opt- in baggage is really pretty basic, but often ignored. You always want to lower the purchase threshold. I think I need to get my boss to take a look at this site. Good Stuff!
I believe that tip # 3 is especially significant when dealing with mobile sites. It is inherently important to present the opt in quickly, especially to people who are utilizing their smart phones.
The troubling dilemma I face is in attempting to minimize the opt in itself as I am dealing with a broad range of potential services offered that require some input on part my visitors. What to keep and what to eliminate?
Ahh I see so you just need to make sure you have separate landing pages for separate services. This way your opt-in is super relevant.
I’m rather surprised to hear that a greater number of landing pages is more effective. Although I suppose that if one’s content is good, the greater number of pages creates keeps the visitor engaged and keeping a potential customer engaged is, after all, the proverbial “name of the game.”
Yes your right Felicia, but it also gives you the opportunity to A/B test and sell multiple services.
These are great tips thanks for taking the time to educate us. Your tips are always so helpful…
No problem Linda, I am very glad I can help. Have a great weekend!