What are you looking for when you search for something on Google?
Are you looking for a site that has manipulated their way to the top of search engines with tricks or are you looking for reliable and relevant information from the best sources? Most likely you’re looking for the best info, and Google wants that too. Back in the day you could have just stuffed your site with keywords and laid out blackhat keywords all over the net. Since google has refined their algorithm which now calls for:
- quality content
- no keyword stuffing
- longevity of the domain
- lack of duplicate content
- responsive design
- and a well ordered sitemap
What I am saying is, it’s become more about just building a great site with great (and focused) content. Inbound black hat links are over. Most SEO firms try and fool you saying they can get you #1 regardless of how poor your site is or what industry your in, but at the end of the day, even if you are #1, did it improve your business or did you just accumulate a very high bounce rate? Even without knowing this answer you should not ignore your websites SEO. A well-organized, content-rich site is a great thing to have.
Google is going to constantly try to completely wash out seo, because at the end of the day, seo messes with the quality of google searches for all of us. Google is only interested in the user, and because of this, SEO is becoming harder and harder and eventually will be obsolete.
The biggest mistake you can make is paying overseas or inexpensive SEO companies to “rank you #1”!
If you want real SEO, it isn’t cheap. You know why? Because it takes knowledge and its very time consuming. I mean really for $500 a month what do you expect 20 hours of work? No you should expect 5-7 hours from an expert. Be realistic and not cheap and your SEO woes may just go away.
There are 2 types of SEO on site and offsite:
A few of the onsite tasks include:
- Meta Descriptions
- Complete Schema.org markup
- Google Authorship
- Page Elements Enhancement: H1, H2
- Bold/Italic Enhancement
- Image (alt) Tag Enhancement
- SEO Sculpting: Keyword Density and Page Themes
A few of the offsite tasks include:
- Article Writing & Distribution
- In Content Links & Guest Blogs
- Blog/Article Writing
- Business Profile Links
- Blog Commenting
- Research
So if you have been seeing 0 results for your cheap campaign, now you know why. You must find people who are knowledgeable and who understand the industry.
Bottom line, if you want to rank high on Google, develop a good site and market it by providing legitimate free quality information. If you are interested in a free seo audit, please feel free to contact us.
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I rather hope that SEO as it currently exists does come to an end. I find it rather tiresome, and as a person who does business on line, I find the SEO “tricks” irritating. How many times would a truly sane individual place the same word or phrase in a single paragraph? Those of us who understand the current SEO dominated environment understand what the copy writer is doing. However, others must surely believe one of two things: 1.) The writer is rather dull OR 2.) The writer believers the reader is dim witted. Site visitors must at one point find the entire exercise insulting.
I am grateful that Google and others have refined their search and rating systems. Now if the content writers would follow suit and refine their content…
Hey man, thanks for the article. As far as I am concerned, we may never see the end of the concept of SEO, but I see it evolving into something that we might not even recognize. The search engines are getting more and more sophisticated and site visitors are also becoming more SEO savvy. Competition is also increasing rapidly which I believe will force changes in the way searches are done and the way that information is categorized. Maybe it will become something like a multi-tiered search system…who knows? Anybody else have any ideas?