What Makes Up High Quality Website Content?

HYou’ve heard it before and you will hear it again: content is still king. There’s no denying that content plays a big role on the internet, even more if you have a business online. Creating quality content is more than just attracting the right audience; it has to entice them, convert them, and most challenging of all, not turn them off.

With the plethora of information out there, a visitor will not settle for subpar content; if they can’t find it on your site, they’ll look for it somewhere else. You don’t want that to happen. As a site owner, it’s valuable to have quality content because it is what your readers want. They want informative, engaging, and useful content. Luckily, you have us to help you as we discuss what makes up high quality website content.

It follows best SEO practices

Keyword stuffing, awkward keyword insertion, forced keyword placement: these are just some of the things you need to watch out for if you want to look good in Google’s eyes. Not only to Google but also to your audience. Nothing turns off a reader faster than seeing a keyword forcibly placed for the sake of SEO. There has to be a balance between pleasing Google’s algorithm and the human reader.


It is concise

Brevity is the soul of wit. Shakespeare had it down with that quote alright. The same applies to site content. The less words you use to explain a point, the better. Nobody likes reading a big chunk of text only to get little valuable information from it. With quality concise content, it’s a win-win situation since the lesser time your visitor spends reading your content, the faster they can convert.

It gets the points across

This isn’t poetry night. This is the internet. If you can’t get your point across in just a few sentences, your reader might find another site that can explain and sell an idea to them better. Fear that X button. Use that fear to push you into creating content that gets the idea you want to send across in as little amount of words possible.

It grabs the reader’s attention

You approximately have less than 5 seconds to catch your visitor’s attention. If you keep beating around the bush and putting irrelevant information on top of your page, it’s only a matter of time until your bounce rate is equivalent to your organic traffic. Imagine your reader at his worst: busy, cranky, unamused, and needs information right now, like right NOW! How do you grab his attention?

It is relatable

Speak through your content in a way that makes the reader comfortable, but not too comfortable. You’re still selling a product/service/idea here; you don’t want to make it sound like a hard sell. You don’t want to sound snobbish either like you are too good for the reader. Find that sweet spot that allows your customers to relate to the content but also make them see the value of what you are offering.

Summing it up

As the internet evolves and the world’s biggest search engine, Google, enhances itself with regular algorithm updates, it seems that the need for quality content will never go away. There’s already an indiscernible amount of poor content out here. Don’t be a part of that huge percent that compromises quality for the sake of quick $$$. Invest in quality content, respect your readers, and watch as the conversions start to roll in. Do you agree with this list? Let me know your thoughts in the comments section below.

About Richie Contartesi

Richie Contartesi is an online enthusiast with experience building a revenue generating online presence for businesses yielding a maximum return on their time and investment.


  • Hi Richie,
    In addition to the above, high quality website content must address the pain points of the audience it is targeting.

    It is one thing to have the best web content creation practices and its another thing to deliver this content to the right audience so that solutions to their problems are achieved.

    High quality website content is achievable as long at it has value in creation and publishing!
    I left the above comment in kingged.com a well

  • Don Purdum says:

    Hi Richie,

    Thanks for putting an emphasis on “message” in a website. While it sounds simple, it’s not so simple. I work with businesses helping them discover the “business they are ‘really’ in”…

    Several studies have come out of the last number of months that really nail the point about businesses lack of focus on their audiences. An IBM study in Oct 2015 said that 80% of consumers surveyed felt that businesses were in no way relevant to them on their website.

    The 2015 B2B Web Usability Report concluded that the #1 reason someone left a website immediately was due to lack of message.

    A message must be relevant to their needs, problems or desires… and as you say it must be consice.

    The folllwing questions help get people to what your discussing today, but 99% of business owners cannot do this by themselves as they tend to get stuck talking about what they do instead of the results they get for people:

    1. What are the “specific” problems you are passionate about solving?
    2. What are the tangible values your customers experience and how do they feel about the experience?
    3. What are the “specific” problems you solve for each tangible value?
    4. Who are you “specifically” solve each problem for (in detail)?
    5. How are your products or services “a” part of “a” solution?

    This has nothing to do with features/benefits or what one does.

    What this does do is create a guide whereby one can create s single piece of content, for one person who has has one problem/need/desire, and offer one solution.

    Thanks to the mass marketing mindset we’ve all inherited, this feels very unnatural, but it’s not. People search specifically and they want specific information.

    Give it to them, and people will buy!

    Great post Richie! I look forward to reading more of your content and watching more of your videos!

    ~ Don Purdum

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