6 Steps On How To Optimize Google AdWords
You’ve probably heard your marketing coach suggest that you improve (or start) your Google AdWords presence. If you’re like most budding entrepreneurs and business owners, though, you just looked at that marketing coach with a blank stare, because understanding Google AdWords can be about as easy as understanding Japanese. Your first question is how to optimize google adwords? Well, it used to be difficult…until now. What follows below is a basic understanding of what you need to know to get going with Google AdWords.
Step 1: Set Goals
You should know exactly what you want your AdWords campaign to achieve. Are you looking for a certain number of phone calls, newsletter signups, or sales, or just a specific number of leads per month? How much are you willing to pay per conversion?
Step 2: Do Your Research
Most of the time you spend setting up an AdWords campaign will be spent researching. You need to research what the most relevant keywords are for your product, service, or company. You also need to find out what types of companies are bidding on those keywords in AdWords, and what their offerings are like. You also need to research your audience, to find out what their needs and desires are.
Step 3: Set Up Your Landing Page Offer
Even if your AdWords campaign has its faults, an outstanding landing page offer can overcome those problems. During your research, you should have seen what your competitors were offering on their landing pages, so you can aim to offer something better, different, or just unique.
Step 4: Develop Your Initial Keyword Strategy
When you are first starting out, you should keep your keyword list down to 5-10 keywords, focused on the ones people ready to buy are most likely to type into Google. These keywords should be added to your campaign as Exact Match keywords, to make them show up for the most relevant search queries. You’ll trim and expand these keywords over time, as you see which keywords work and don’t work.
Step 5: Tweak Your Keyword Strategy
As time goes on and you see what’s working and what isn’t working, you can remove and add keywords. You should also set up keyword ad groups for different purposes, such as people ready to buy now and people wanting more information on the product. You’ll also segment your AdWords campaign (or campaigns) into those groups that are most important to you and your business, giving each segment its own budget, landing page, keywords, and so forth.
Step 6: Track and Mine
Now comes the fun part, tracking conversions and mining the data from your AdWords campaign. You can track the downloads, newsletter signups, sales, and so on with AdWords conversion tracking, or use a Call Tracking service to track phone calls. Then you can mine your keyword data to find out which keywords are best for Search Engine Optimization (SEO), which you can use to improve your organic search results.
Using Google AdWords does not have to be complex or daunting. If you follow these 6 steps, you’ll become an AdWords pro in no time, and you’ll see a successful AdWord campaign generating leads or sales for you. You’ll also get better at the game, and be able to funnel your experience and experimentation into even better AdWords campaigns.
Comment below if you have any questions or additional information. Also, if you want additional information in regards to the topic, here is direct access to my calendar to schedule a free strategy call.