Rank Your WordPress Blog Posts or Pages
Video Script:
Rank Your WordPress Blog Posts or pages. Hello and welcome to this video tutorial on how to optimize a page or post on your WordPress Website.
I’m going to show you which plugin to use and the key steps to ranking each page for specific long tail keywords that are going to bring you incoming targeted traffic that.
As you can see, this is what a blog post or page looks like on the back end of a WordPress website.
When setting up your website for SEO, it is imperative to make sure you have an SEO plug-in. I highly recommend SEO by Yoast which is FREE. (https://yoast.com/wordpress/plugins/seo/).
It is very important to always perform keyword research before every post. Understanding what your audience wants will save you a lot of time. I am not going to get into keyword research in this video, but the goal is to find topics with a low competition level and high search volume. You can use the google keyword planner tool for this.
Once you have your main long tail keyword you will want to find complimentary keywords to also rank for and use throughout your post. This will also keep you from stuffing your page or article with the same keyword which can penalize you. You can find complimentary keywords by searching for your main keyword on google and scrolling all the way to the bottom.
Now, that we have our main keyword, we want to get it added to the article or page in the right places. You can see that the keyword I am using as an example “seo best practices” is in the tittle of the article as well as the URL, H1 header of the article, and within the first 50 words of the article. The closer you can put the keyword to the beginning the better.
Use the other keywords in the h2 tags, spacers, or in other areas throughout the article if applicable. I want to emphasize that the point of the article should always be to truly help others and You want the article to sound natural. Using these additional keywords is just another way for you to spread the word.
Making sure google can read the images is very important and you definitely don’t want to leave this out. It is quite simple to change the alt tags of your images. This may look different on your back end but in general you want to use your main keyword as the alt tag of the image. If you have more than 3 images you will want to begin using the additional similar keywords.
There are two examples of ways to link on your blog. Inbound and outbound. Linking to other pages on your website will create a user flow within your website and will allow your visitors to gather the information they need. You will also want to link to other blog posts outside of your site for additional information. If you are just starting out then you can just link out to other experts. You will want to let these blog owners know you are linking to them to begin building a relationship as they will do the same for you
The meta data is where the magic happens. You want to use a compelling tittle that will draw your users to click your ad, but you also want to make sure to use the long tail keywords in your keyword research. This also goes for the meta description. You only need to use your keyword Once in the description and once in the tittle. We have talked quite a bit about keywords but not how much to use them? The golden rule is 2-3% which can be seen here.
I am not going to get much into this aspect because the plugin does this for you but it keeps your post from ever being labeled as duplicate content which can hurt you.
Now it is time to go ahead and rank your WordPress blog posts or pages. Please understand that these are the main aspects of onsite SEO and ranking pages or posts on your website for long tail keywords can be affected by other factors. If you enjoyed this video and would like access to more please subscribe below to our youtube channel. If you have any questions, please comment below or schedule a strategy call by clicking the link in the header.
Resources:
https://yoast.com/wordpress/plugins/seo/
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