Phase 2 – Strategy Setting

In this phase, we take the data collected, present it to you in a report, and then discuss a strategic plan with you for the next phase. This plan takes into account several factors:

• Did you get any business from Phase 1?
• What is your monthly budget now – and what could it be in the future.
• The profit of your different products and services.
• Your target geography
• and more.

The planning may include continuing the pay-per-click ads on Google at whatever budget you choose, creating display ads to increase your brand exposure to your target market, running re-marketing ads to your website visitors, and/or starting a video campaign on YouTube. Once the plan is set, we then begin Phase 3.

Phase 3 – Weed and Feed Roll-out

The plan has been set in motion and now Anabolic Technology goes to work to continuously improve your results. By eliminating poor ads and keywords (weeding) and expanding those ads and keywords that are performing well (feeding), we manage your AdWords to try to get you the maximum number of quality visitors for whatever budget you choose.

If you wanted to start Display Ads, Re-marketing Ads, or Video Ads, we begin that process at this point as well – again – for whatever budget you choose.

It is very important that you understand that we never lock you into a long-term contract. These services can be paused, restarted, increased or decreased at anytime.