HYou’ve heard it before and you will hear it again: content is still king. There’s no denying that content plays a big role on the internet, even more if you have a business online. Creating quality content is more than just attracting the right audience; it has to entice them, convert them, and most challenging of all, not turn them off.

With the plethora of information out there, a visitor will not settle for subpar content; if they can’t find it on your site, they’ll look for it somewhere else. You don’t want that to happen. As a site owner, it’s valuable to have quality content because it is what your readers want. They want informative, engaging, and useful content. Luckily, you have us to help you as we discuss what makes up high quality website content.

It follows best SEO practices

Keyword stuffing, awkward keyword insertion, forced keyword placement: these are just some of the things you need to watch out for if you want to look good in Google’s eyes. Not only to Google but also to your audience. Nothing turns off a reader faster than seeing a keyword forcibly placed for the sake of SEO. There has to be a balance between pleasing Google’s algorithm and the human reader.

It is concise

Brevity is the soul of wit. Shakespeare had it down with that quote alright. The same applies to site content. The less words you use to explain a point, the better. Nobody likes reading a big chunk of text only to get little valuable information from it. With quality concise content, it’s a win-win situation since the lesser time your visitor spends reading your content, the faster they can convert.

It gets the points across

This isn’t poetry night. This is the internet. If you can’t get your point across in just a few sentences, your reader might find another site that can explain and sell an idea to them better. Fear that X button. Use that fear to push you into creating content that gets the idea you want to send across in as little amount of words possible.

It grabs the reader’s attention

You approximately have less than 5 seconds to catch your visitor’s attention. If you keep beating around the bush and putting irrelevant information on top of your page, it’s only a matter of time until your bounce rate is equivalent to your organic traffic. Imagine your reader at his worst: busy, cranky, unamused, and needs information right now, like right NOW! How do you grab his attention?

It is relatable

Speak through your content in a way that makes the reader comfortable, but not too comfortable. You’re still selling a product/service/idea here; you don’t want to make it sound like a hard sell. You don’t want to sound snobbish either like you are too good for the reader. Find that sweet spot that allows your customers to relate to the content but also make them see the value of what you are offering.

Summing it up

As the internet evolves and the world’s biggest search engine, Google, enhances itself with regular algorithm updates, it seems that the need for quality content will never go away. There’s already an indiscernible amount of poor content out here. Don’t be a part of that huge percent that compromises quality for the sake of quick $$$. Invest in quality content, respect your readers, and watch as the conversions start to roll in. Do you agree with this list? Let me know your thoughts in the comments section below.